Do you ever find yourself wishing for a clone? Or for an additional 24 hours per day so that you could get done half the things that are on your list? Well, what I’m about to tell you may not immediately fill you with glee, but stay with me because if you’re a small business owner or entrepreneur I’m going to tell you how to make a really big shift in your business.
Different people have different time management skills, with someone like Warren Buffet being a grand master. I’m going to assume that this article is not going to find its way into Buffet’s inbox, and I’m going to also go with the idea that most readers are “average” time managers. That means people who ultimately finish much of what has to get done, but not without stress or the underlying feeling that if they had had more time they could have done a better job.
The other assumption – the one that is true in 99% of all cases – is that most of us are not spending the majority of our precious time on the tasks with the highest rewards. This is a common problem but it’s also not a hard one to fix if you’re willing to make some changes in the way you’re doing things (and remember that not to be willing to change, yet to expect a different result, is akin to insanity….)
Because so many small business owners get caught up in the “weeds” of running their businesses – they end up spending most of their time doing operational tasks, putting out fires and working IN the business. When they’re able to shift how their time is spent so that for even just an hour or two per day they can focus ON the ways that the business can exponentially grow and scale, that’s what makes all the difference.
But how do you find that extra hour or two a day? Here is where the growth opportunity lies (and yes, growth can be slightly uncomfortable, but that’s how meaningful change happens).
First, you need to start tracking how you’re spending your time. Log it all during the next two weeks (yes, I know it’s a pain, but it’s the only way you’re doing to see your patterns). After the two weeks has passed you’ll probably already naturally be better at time management simply because of your raised awareness around the topic, but then here is the rub: you’re going to need to look at all the things you’re doing on a daily basis and decide which of those things could be delegated. That’s one way you’re going to free up more of your time for meaningful work around strategy and growth.
When you make that shift you start to see BIG results.
But it’s one that requires a leap of faith. Hiring help is often a difficult decision for solopreneurs and small business owners, but it’s also the only way to grow and scale. You’ve simply got to free yourself, as the business owner or leader, from some of those tasks that are bogging you down.
And there are many ways to do this – Virtual Assistants can take a lot of administrative tasks off your plate, and usually very cost effectively. There are other freelance and full and part time options, too. Sometimes you can come to an agreement with a local college that is looking for places where their students (and graduates) can get work experience. Many cities also have programs that subsidize wages for hiring unemployed veterans or other subgroups.
Once you decide to get some help and start doing a little research you’ll find plenty of ways to fill your staffing support needs. The first, and possibly, hardest, step is making the decision to shift your focus to getting the meetings, partnerships and contracts that will grow your business to 10X or more. Because, ultimately, doesn’t that make a lot more sense than continuing on the path of being a slave to time and letting your business run you?