Tell Me a Story

It’s no secret that we are attached to our phones and other electronic devices. In fact, a recent study in the UK found that most people would rather give up the following as long as they got to keep their smart phone: sex, shoes, house keys, their partner, alcohol, a car, and… get ready for it… JOY. Let that sink in for a minute. People would forfeit joy if it meant they got to keep their phone.

Ok. So, we can accept that electronic devices are not going away anytime soon. But what does that really mean to you and your business? If you’re in the market of selling something – pretty much anything – you need to reach the people who are on those devices. And that means that you have to find something interesting to say – and a way to say it – on a consistent basis.

It’s not enough to write an article or blog post one time and call it a day. In this crowded but all-important digital space you have to learn how to define your company’s story and how to tell that story in an impactful way.

And just what that way is depends on your business. You have to know your customers and find out where they’re hanging out online, then find a way to be in that space in some meaningful way.

Across the board you’ll find that people tend to spend the most time on social media sites. Most of us are on these sites 1-2 hours a day, and for many it’s a lot more than that. This means that if you’re in business it’s a good idea to have a social media presence that people find interesting and engaging. Depending on your sales cycle or type of service people may or may not purchase from you right away, but staying top of mind is worth the investment of maintaining an active presence.

Also, speaking in general terms, YouTube is a site that cannot be ignored. Not only is the YouTube search engine second in size only to Google, but the platform is growing at mind-numbing speeds. At this point in time 300 hours of video is uploaded to YouTube every single minute. It’s important to have a presence here for all sorts of reasons (Google the statistics on the percentage of people who would prefer to watch a video about a product or service instead of reading about it). But it’s even more important that you have a message that will get noticed among all of that clutter in the YouTube space.

At the end of the day, people want to be entertained, but they also want to be smarter about all kind of topics, especially if getting to that place of being smarter is fun and easy to understand.

So, please, make story part of your strategy and use videos to help engage your audience too, but make sure you’re doing so in .an interesting and consistent manner, and preferably one that brings value to your clients. People are always up for a good story. You just have to figure out the right way to tell yours.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released early 2018. To find out more about how you can use video to grow your business visit our website.

Using Video Sounds Good, But What Do I Say?

Social media posts with video are 1200% more likely to be shared than posts with just text, and text and pictures COMBINED.

Consumers who watch a product video are TWICE as likely to purchase the product than those who do not.

Websites with heavy video content are 53 TIMES more likely to land a first page Google ranking than sites without video.

Many of you have heard the impressive statistics about using videos to reach your current and potential customers, but are unsure how to proceed when it comes to knowing what to say in a video, or in creating videos about your business.

With our Video Crisps subscriptions our clients get professionally edited and/or animated video content given to them each and every month. When we launched this program we didn’t anticipate how many people would struggle with not only knowing what to say in the videos but also with knowing how to use them.

That’s exactly why regular consultations on content and strategy are an important part of the program. This is the first of a series of blog posts in which we’ll be looking at different type of video content and usage, starting next week with community outreach and public education.

But in the meantime here are some ideas to get you started brainstorming what video can do, in very tangible terms, for your business.

  • Explain how your services work
  • Collect customer testimonials
  • Recruit fresh talent
  • Describe your mission
  • Train your employees
  • Enhance your social media
  • Increase open-rates on emails and newsletters
  • Introduce your staff
  • Showcase your products
  • Show your audience your space
  • Highlight your community events
  • Stay top of mind
  • Create videos that can be shared
  • Communicate your message

If any of this sounds interesting, give us a call at 607.239.5423, and remember to subscribe to our blog so you don’t miss a single post about how using video in your messaging can significantly impact your business.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released in the Fall of 2017. To find out more about how you can use video to grow your business visit our website.

Why Video Content Matters

If you have a business of any kind chances are that you could benefit by engaging in conversation with your current and future customers. Anyone can start a blog or post on social media, but what’s a little trickier is coming up with a strategy around what you’re saying, and finding a way to make sure people are paying attention.

If you want to make sure that the odds of a successful campaign are in your favor then you may want to consider including video in your mix. While today’s consumers are looking for relevant and useful information, they are less likely than ever to want to actually read long blocks of text. You only have three seconds in which to capture someone’s attention, and video helps to stack the odds in your favor.

It also allows you to create a personal connection with your audience and to show – not tell – what your business is all about. People still like doing business with those who they connect with, like and trust, and with video your authentic and true self can shine through.

But don’t just take my word for it. The anecdotal evidence and statistics speak for themselves. Social media posts with video are 1200% more likely to be shared, and according to Wirebuzz, viewers retain 95% of the message when they watch it in a video as opposed to just 10% when reading it in text. “How to” searches on YouTube have grown by more than 70% in the past year and will continue to increase, according to projections. That’s pretty impressive, especially as YouTube is already the second largest search engine.

You probably don’t need to be convinced that video is relevant, but how can you use it to grow your business? The possibilities are endless, really. You can introduce your staff or product, give a behind-the-scenes tour of your offices or showcase client testimonials. And if you don’t like being in front of the camera, there are dozens of ways to create videos that can keep you safely behind the scenes.

Because of the nature of our business we see successes just about every single day. I have a client that didn’t even have a YouTube channel a few months ago, and now, after a couple of months of Video Crisps content, she is coming up number one in a YouTube search. It’s exciting and it proves that there’s no time like the present to get started in making video work for you.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released in the Fall of 2017. To find out more about how you can use video to grow your business visit our website.

The Results are in… It’s Video Crisps for the Win

For years we have specialized in producing high-quality video content. I’ve always been proud of our storytelling abilities and our expertise and attention to the technical quality of our craft – the lighting, the color, the sound…

I don’t think there are many people who would dispute that our team is known for their professionalism and skills, and also for their dedication to producing excellent content and to customer satisfaction.

The thing is, video production is more complicated than most people realize and traditionally the cost of professional production has reflected this fact. At White Knight we knew we could help more people create great video content if we could just get that price point down.

We’ve also extensively studied the mounting evidence that proves video is the most powerful medium for engaging your audience and attracting new clients to your business. There are hundreds of statistics to back up that claim – from the one that tells us that social media posts with video are 1200% more likely to be shared or that people are twice as likely to buy a product once they watch a video about it.

Moreover, we know that these days a company’s values, culture and brand is more important than ever before in creating an engaged and active audience. Every company out there would love to have fans that are so excited about the brand they can’t wait to recommend it to all of their friends. Video can help to create this kind of engagement – with consistent and well thought-out messaging, which is exactly what the Video Crisps do.

Our Video Crisp clients get fresh, custom-created video content delivered to them every month, with a minimal investment of time and money, and so far people love this program! We’ve helped all kinds of companies, from colleges to financial services firms to pet sitters, and across the board we are hearing reports of positive feedback, a broader reach and higher rankings in the search engines.

It’s just one more piece of evidence that proves why video should play an important role in any marketing strategy. What are you doing to create a highly engaged audience today?

You can learn more about our program, see examples and read what people are saying about working with us at this link: http://whiteknightpro.com/video-crisp.html

Content is King

Remember the old days of communicating with customers when you were forced to rely on broadcasting your message to the masses, whether via TV or radio advertising, print ads or billboards? You put your message out there and calculated that some small percentage of people who saw it would have a favorable reaction and buy your product or service.

These days, of course, we’ve gone a complete 180 and instead can hyper-target who sees and responds to your message. There are incredible tools available to marketers now, in 2017, but what’s more relevant today than ever before is the need to produce quality content. And quality is the key word. Your content needs to be something that your current and future customers will find interesting, relevant and engaging.

Many marketers find that producing such content is time-consuming and challenging. But at the end of the day it is completely worth the investment, and the proof of that is in the numbers. I recently saw a statistic that showed that companies that publish a blog post 16 or more times per month increase their web traffic by three and a half times over companies that publish 4 or fewer posts per month. That is a significant number because of course, every time someone comes to your website it is an opportunity for them to engage with your brand or to purchase your product or service.

When you begin to consistently put out content that people care about you establish yourself as an expert, and you become a trusted source of information. In addition, when your content is interesting and valuable it is shared by your followers and you suddenly find yourself in front of a new audience that you may have not initially been aware of or had access to.

Written content is powerful, but video content can help you take your customer engagement to a whole new level. Consider these statistics. Social video generates 1200% more shares than text and images combined. Brightcove reports that video drives a 157% increase in organic traffic from search engines, while MarketingLand says that 62% of Google searches include video. And, of course YouTube is the world’s second largest search engine and videos that are hosted there and link to your website can help your Google rankings. “How-to” searches on YouTube have been consistently growing at approximately 70% per year, and this trend is projected to continue.

It’s our belief that written content and video are both important to your customer engagement and your SEO. But be aware that both your written and video content must be high quality or it will be a turn-off for your audience. Brightcove, in one of their studies, reminds us that poor quality video will actually give people a negative perception of your brand.

Need help with your content creation? At White Knight we offer both Video Crisps and our total content solution: Content and Crisps. To find out more about our programs, schedule a time for a discovery session.

 

 

 

The Power of Video

At White Knight we do a lot of things but one that we’re best at is making videos that tell compelling stories. Why is this important? I’ll get to the statistics later, but let’s start out with some anecdotal evidence that I’ve seen over the past ten years in this business.

For one thing, people do not like to read long blocks of text. We all know that attention spans are getting shorter and shorter, but what many people don’t realize is that the preferred way to receive information is through the multi-sensory experience of a video.

Also, videos are one of the best ways to showcase your passion and personality. Even with our increasing interest in working in the digital space (often remotely) we still crave personal attention and want to do business with people we like and trust. In many service businesses there is simply no substitute for that human element in the form of excellent customer service and partnership. How better to show your clients who you are than through video?

Strategy matters: Even though it’s easy to create and put up videos on your sites, you must remain aware of your overall goals, strategy and tactics, and make sure the video content is working for you. There is nothing wrong with using videos that are more “raw” and authentic, to give your viewers a glimpse into your company in a unique way (such as a behind-the-scenes view of your space). However, it is imperative that all of your videos reflect your overall brand and messaging, and present a professional view of your organization.

Have you heard about Video Crisps yet? If not, then check out this video for a brief overview. Then keep reading for some awesome statistics.

 

 

Here are some statistics that you might find interesting, especially if you’re thinking about making video a more central piece of your marketing content.

  1. Marketers who use video grow revenue 49% faster than non-video users (VidYard)
  2.  People spend on average 2.6x more time on pages with video than without (Wistia)
  3. 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast)
  4. Snapchatters watch 10 billion videos a day (AdWeek)
  5.  500 million people are watching videos on Facebook every day (TubularInsights)
  6. 4x as many customer would rather watch a video about a product than read about it (Animoto)
  7.  Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)
  8.  52% of marketers believe that video is effective for brand awareness (WowMakers)
  9.  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP)
  10. 65% of video viewers watch more than ¾ of a video (Syndacast)

If all of this has convinced you that you could be doing more with video to help drive your business forward, email us to set up a time to chat about how we can help you. Or check out our website for more information about how you can get started today.