Why Video Content Matters

If you have a business of any kind chances are that you could benefit by engaging in conversation with your current and future customers. Anyone can start a blog or post on social media, but what’s a little trickier is coming up with a strategy around what you’re saying, and finding a way to make sure people are paying attention.

If you want to make sure that the odds of a successful campaign are in your favor then you may want to consider including video in your mix. While today’s consumers are looking for relevant and useful information, they are less likely than ever to want to actually read long blocks of text. You only have three seconds in which to capture someone’s attention, and video helps to stack the odds in your favor.

It also allows you to create a personal connection with your audience and to show – not tell – what your business is all about. People still like doing business with those who they connect with, like and trust, and with video your authentic and true self can shine through.

But don’t just take my word for it. The anecdotal evidence and statistics speak for themselves. Social media posts with video are 1200% more likely to be shared, and according to Wirebuzz, viewers retain 95% of the message when they watch it in a video as opposed to just 10% when reading it in text. “How to” searches on YouTube have grown by more than 70% in the past year and will continue to increase, according to projections. That’s pretty impressive, especially as YouTube is already the second largest search engine.

You probably don’t need to be convinced that video is relevant, but how can you use it to grow your business? The possibilities are endless, really. You can introduce your staff or product, give a behind-the-scenes tour of your offices or showcase client testimonials. And if you don’t like being in front of the camera, there are dozens of ways to create videos that can keep you safely behind the scenes.

Because of the nature of our business we see successes just about every single day. I have a client that didn’t even have a YouTube channel a few months ago, and now, after a couple of months of Video Crisps content, she is coming up number one in a YouTube search. It’s exciting and it proves that there’s no time like the present to get started in making video work for you.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released in the Fall of 2017. To find out more about how you can use video to grow your business visit our website.

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