A Passion for Storytelling

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A great leader’s courage to fulfill his vision comes from passion, not conviction.

-John Maxwell.

At White Knight most of our work is done for businesses, telling our clients’ stories in a way that resonates with their customers, clients and supporters. But recently we got to do something a little different. Something exciting. Wonderful. Important.

Instead of our usual type of work, we were commissioned to create a family legacy video.

It was an amazing experience, hearing and recording the stories the grandparents told about their family history. Close family members sat in the audience to witness the event. There was laughter. And tears. And singing. All of it was filmed by our team, to be turned into what I hope will become an important family treasure.

Many years ago, when we lived in California, I had a business recording family histories. I started the business because I was passionate about the idea of preserving important family memories. At that time my focus was on creating audio recordings and books, but now, the recent experience with this legacy video has got my head swimming with the possibilities that video brings into the mix. What a gift to capture not just the stories, but the mannerisms, humor and charm of these pillars of the family. I hope the video we make will be cherished for generations to come.

Through doing this project I remembered how much I truly love doing this work. It’s interesting, it’s important, valuable, and also fun. It’s reminding me that there’s no need to stop following one’s passion just to run a business – there is probably some way to combine the two. This is something I plan to explore as the year progresses.

And all of this leads me to leaving you with one question: what forgotten passions might you have that you can dust off and somehow reintroduce to your life, either at work or through your hobbies and other activities? It might be something worth considering, because who knows where it could end up leading you, and how you will end up changing as a leader because of this decision.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: A Three-Step Formula for Finding Your Purpose and Turning it into an Incredible Success, will be released early 2018. To find out more about how you can use video as a smart tool to grow your business visit our website.

 

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