It’s no secret that we are attached to our phones and other electronic devices. In fact, a recent study in the UK found that most people would rather give up the following as long as they got to keep their smart phone: sex, shoes, house keys, their partner, alcohol, a car, and… get ready for it… JOY. Let that sink in for a minute. People would forfeit joy if it meant they got to keep their phone.

Ok. So, we can accept that electronic devices are not going away anytime soon. But what does that really mean to you and your business? If you’re in the market of selling something – pretty much anything – you need to reach the people who are on those devices. And that means that you have to find something interesting to say – and a way to say it – on a consistent basis.

It’s not enough to write an article or blog post one time and call it a day. In this crowded but all-important digital space you have to learn how to define your company’s story and how to tell that story in an impactful way.

And just what that way is depends on your business. You have to know your customers and find out where they’re hanging out online, then find a way to be in that space in some meaningful way.

Across the board you’ll find that people tend to spend the most time on social media sites. Most of us are on these sites 1-2 hours a day, and for many it’s a lot more than that. This means that if you’re in business it’s a good idea to have a social media presence that people find interesting and engaging. Depending on your sales cycle or type of service people may or may not purchase from you right away, but staying top of mind is worth the investment of maintaining an active presence.

Also, speaking in general terms, YouTube is a site that cannot be ignored. Not only is the YouTube search engine second in size only to Google, but the platform is growing at mind-numbing speeds. At this point in time 300 hours of video is uploaded to YouTube every single minute. It’s important to have a presence here for all sorts of reasons (Google the statistics on the percentage of people who would prefer to watch a video about a product or service instead of reading about it). But it’s even more important that you have a message that will get noticed among all of that clutter in the YouTube space.

At the end of the day, people want to be entertained, but they also want to be smarter about all kind of topics, especially if getting to that place of being smarter is fun and easy to understand.

So, please, make story part of your strategy and use videos to help engage your audience too, but make sure you’re doing so in .an interesting and consistent manner, and preferably one that brings value to your clients. People are always up for a good story. You just have to figure out the right way to tell yours.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released early 2018. To find out more about how you can use video to grow your business visit our website.