Using Video Sounds Good, But What Do I Say?

Social media posts with video are 1200% more likely to be shared than posts with just text, and text and pictures COMBINED.

Consumers who watch a product video are TWICE as likely to purchase the product than those who do not.

Websites with heavy video content are 53 TIMES more likely to land a first page Google ranking than sites without video.

Many of you have heard the impressive statistics about using videos to reach your current and potential customers, but are unsure how to proceed when it comes to knowing what to say in a video, or in creating videos about your business.

With our Video Crisps subscriptions our clients get professionally edited and/or animated video content given to them each and every month. When we launched this program we didn’t anticipate how many people would struggle with not only knowing what to say in the videos but also with knowing how to use them.

That’s exactly why regular consultations on content and strategy are an important part of the program. This is the first of a series of blog posts in which we’ll be looking at different type of video content and usage, starting next week with community outreach and public education.

But in the meantime here are some ideas to get you started brainstorming what video can do, in very tangible terms, for your business.

  • Explain how your services work
  • Collect customer testimonials
  • Recruit fresh talent
  • Describe your mission
  • Train your employees
  • Enhance your social media
  • Increase open-rates on emails and newsletters
  • Introduce your staff
  • Showcase your products
  • Show your audience your space
  • Highlight your community events
  • Stay top of mind
  • Create videos that can be shared
  • Communicate your message

If any of this sounds interesting, give us a call at 607.239.5423, and remember to subscribe to our blog so you don’t miss a single post about how using video in your messaging can significantly impact your business.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released in the Fall of 2017. To find out more about how you can use video to grow your business visit our website.

Tribe it Up

The other day I had lunch with my friend and fellow entrepreneur. We spoke candidly about some of the challenges in our respective businesses, and as we were getting ready to leave the restaurant she said to me, “I’m so relieved that I’m not the only one who goes through this stuff.”

That statement struck a cord with me because so often as entrepreneurs and small business owners we do feel like we have to figure everything out on our own, and that can be a very lonely position to take. The truth of the matter is, we have more in common than we realize. Even though we may be running businesses in different industries with our own very specific challenges, on a slightly higher level we are all the same.

We face issues and questions around cash flow, sales, employee recruitment and retention. We have to pay attention to marketing, advertising, culture and reputation. As our companies grow we most likely have a team in place to assist with many of these items, but ultimately, as a small business owner, the buck does stop with us.

But that doesn’t mean we have to go it alone.

Taking the time to intentionally seek out and build a support network for yourself is, I believe, key for the success of a business. At a minimum you may want to consider hiring a business coach or a mentor, but beyond that setting up a “mastermind” group of trusted peers will help you to keep challenges – and successes – in perspective.

Elin Barton is the President of White Knight Productions and the host of the podcast, Ready, Set, Grit.  Her first book, Ready, Set, Grit: How to Turn Your Daydream Into a Phenomenal Success, will be released in the Fall of 2017.

Stronger Together

Indisputable Truth: The solution to a problem is often right in front of you but cannot be teased out without some creativity and thought.

I recently participated in a workshop where we were presented with a problem involving rare pheasant eggs. This supplier has a certain price that he needs to get for his eggs, as there is a limited supply and his boss is pressuring him to come back with at least a certain dollar amount. Three buyers come forward with offers on the eggs but none are offering enough to satisfy the boss’ requirements.

One buyer wants only some of the eggs because a limited amount of the shells for a pharmaceutical product his company produces. Another buyer wants to sell the eggs in very high end restaurants where they are made into a special meringue-like delicacy and the other buyer wants to buy all the eggs for a nutritional supplement that his company makes, but he is not authorized to spend as much as the seller needs to receive.

Negotiations ensue but are guaranteed lukewarm success unless one thing happens. Have you guessed it yet? It’s a creative solution and requires a level of cooperation, but because all the buyers actually need a different part of the eggs, it is feasible that everyone could work together to get what they want and the seller can over-deliver to his boss on the money front, thereby guaranteeing himself a nice fat bonus.

Now, before some smarty pants comments on this blog about any technical reason that the above scenario couldn’t work, I ask you to please not bother. That really isn’t the point. I’m not an expert on eggs, nor do I wish to be, but what I do know about is strategic partnerships and cooperation. And after I started to change my business strategy to that of a lone wolf to an expert collaborator and partner, everything really start to shift for me in a very positive direction.

Any small to medium sized business person will tell you: life can be very lonely when you’re trying to run your business. You most likely have limited resources and are wearing a few too many hats. And trying to carve out your slice of the pie in a crowded marketplace can prove to be very challenging, to say the least.

This is where strategic partners can come in and become an important part of your high-level plan for sales and growth. If you can identify other businesses with complimentary products or services to your own, and come up with a plan that both sides benefit by, it becomes an attractive prospect to consider. Sure, it may take come creativity as in the egg example, and you may even find yourself working together with one-time rivals, but if you’re open to experiencing the magic of partnerships and collaboration you may quickly see how your influence can quickly extend to a whole new sphere of people that you may not have had access to before.

Now, of course I probably don’t need to explain to you what the word “strategic” means. Partnerships of any kind are never something that I would enter into lightly. There are a million reasons why they may not work, and whenever you do anything like this, I would strongly suggest a lawyer looks over any agreements that you decide to abide by.

But for all of the potential headache or risk, I would still contend that strategic partnerships are well worth exploring. If you can find other companies whose services dovetail or compliment your own, and either become an affiliate seller of those services, or if the two of you agree to team up and work together you will most likely find that your company is quickly getting in front of customers that you would not have been able to serve on your own. And in that exposure lies enormous potential and opportunity for growth – for both you and your partners. And that, my friends, is a beautiful thing.