Why Use Video Marketing for Your Small Business?

Welcome to our first guest blog, written by Nicole Standish of Charm Digital Media. Enjoy this article and let us know what you learned in the comments below!

Videos are some of the most effective marketing tools today. Customers find them attractive, relatable, and relevant. They are highly effective at capturing and retaining the client’s attention. Small Businesses especially can benefit from the value and engagement that video provides.

So, how can this form of marketing be useful to your small business?

Boosting Conversion Rates and Sales

Using a targeted video content strategy, you will not struggle to boost your conversion rates and sales. Therefore, be ready to make serious money and become wildly popular. A landing page that contains a video is capable of increasing conversions by as much as 80 percent.

Amazing ROIs

Videos offer amazing returns on investment (ROI). They guarantee the best results based on what you spend. They are a worthy investment when done correctly. All it takes is a bit of planning, a great video marketing team, and a smartphone to begin seeing your conversions soar.

Research shows that businesses publish on average 18 videos per month according to this HubSpot Infographic. That is close to 1 video per work day. Do not, however, place too much emphasis on producing perfect videos. Instead, focus on the content and solving problems for your target audience.

Building Trust with Clients

Videos are perfect for building trust with your customers. Most times, clients find it easier to relate with brands that produce videos. Trust is the foundation of any business relationship, especially if you are a small business that is just getting acquainted with your buyers. To do this,  Use video to highlight your team, show your community involvement, outline your mission and vision as a company, and show off your well-earned testimonials. 

Search Engines Love Videos

Google – and all the other major search engines – love videos. They reward marketers who use videos to pass messages across. Visitors on your site tend to spend more time browsing through your pages while engaged in one of your videos, improving your reach and validating your relevance to search engines. 

The likelihood of showing on the first results page increases 53 times when you feature videos.

Popular with Mobile Phone Users

Mobile users love videos. Today, there is a 233% increase in mobile video views. Businesses can take advantage of this trend and reach people on their mobile devices, while they are at work or at leisure. Video is the easiest content to consume on a smartphone or smaller device.

Tip: Include text in your video as many viewers watch with the sound off.

Videos are Ideal for Explanations

You have a higher and better chance of reaching out to your customers with a message they understand when using videos to explain your product, service or process.Explainer videos are popular with more than 98% of all video viewers, meaning they value the effort that you are taking to produce the videos and provide the answers they are looking for.

There are many ways to create an entertaining explainer video. If your subject is difficult to explain and low on the likeability scale, you can easily narrate or animate your videos to add more emotion or pizzaz. Use emotion, drama or humor to draw in your audience and keep them engaged.

Popular with Lazy Buyers

Today, your business will engage with many lazy buyers. Such buyers are a difficult lot to market to without videos. They are not interested in your long-form content, they want to know quickly and easily how your product or service can solve their problems. Video allows them to listen or watch while they are multi-tasking. Additionally, video gives them a deeper glimpse into your businesses without needing to visit your about us page, removing another click in their buyers’ journey.

Vidoe Marketing For Small Businesses = Conversions & ROI

If you have small businesses or any business for that matter, video can work for you. Using a mix of written and video content, you will surely attract more customers and do so in the way they feel the most comfortable engaging with your brand. There really isn’t a down-side to video marketing. Video marketing is affordable, easy to produce and has outstanding ROI. 

Nicole Standish is the President of Charm Digital Media.  As a digital media consultant, Nicole helps businesses attract and convert online business.  Nicole evaluates existing digital resources and strategies; develops campaigns to reach targeted audiences, and optimizes marketing channels to reach and exceed sales goals. Follow Charm Digital Media on Facebook at Charm Digital Media and Twitter at @CharmThem

Interested in learning more about video marketing? Comment on this post or subscribe to our digital marketing blog – The Content Catch Up! 

 

I’ll Tell You a Secret

And that secret is, your customers don’t care about you.

Okay, that may have been a little harsh and it may be a slight exaggeration, but only a little one. The truth of the matter is, many companies spend their time talking about how great they are and how much they have to offer.

I know you’ve heard the pitches. They go something like this:

  • We have the best team.
  • We offer the best service.
  • Come and work with us and you’ll get the benefits of our new and shiny equipment/office/services.
  • We’re so much better than the competition

The thing is, your customers probably don’t care about all your bells and whistles. They don’t really care about your awards, accolades and your team. No offense, but they really don’t.

The truth is, what they do care about is how they’re going to feel if they decide to work with you. That’s it, so start shifting the story that you’re telling and turn it into one that they actually want to hear.

Need help with your content creation? At White Knight we offer both Video Crisps and our total content solution: Content and Crisps. To find out more about our programs, schedule a time for a discovery session.

Content is King

Remember the old days of communicating with customers when you were forced to rely on broadcasting your message to the masses, whether via TV or radio advertising, print ads or billboards? You put your message out there and calculated that some small percentage of people who saw it would have a favorable reaction and buy your product or service.

These days, of course, we’ve gone a complete 180 and instead can hyper-target who sees and responds to your message. There are incredible tools available to marketers now, in 2017, but what’s more relevant today than ever before is the need to produce quality content. And quality is the key word. Your content needs to be something that your current and future customers will find interesting, relevant and engaging.

Many marketers find that producing such content is time-consuming and challenging. But at the end of the day it is completely worth the investment, and the proof of that is in the numbers. I recently saw a statistic that showed that companies that publish a blog post 16 or more times per month increase their web traffic by three and a half times over companies that publish 4 or fewer posts per month. That is a significant number because of course, every time someone comes to your website it is an opportunity for them to engage with your brand or to purchase your product or service.

When you begin to consistently put out content that people care about you establish yourself as an expert, and you become a trusted source of information. In addition, when your content is interesting and valuable it is shared by your followers and you suddenly find yourself in front of a new audience that you may have not initially been aware of or had access to.

Written content is powerful, but video content can help you take your customer engagement to a whole new level. Consider these statistics. Social video generates 1200% more shares than text and images combined. Brightcove reports that video drives a 157% increase in organic traffic from search engines, while MarketingLand says that 62% of Google searches include video. And, of course YouTube is the world’s second largest search engine and videos that are hosted there and link to your website can help your Google rankings. “How-to” searches on YouTube have been consistently growing at approximately 70% per year, and this trend is projected to continue.

It’s our belief that written content and video are both important to your customer engagement and your SEO. But be aware that both your written and video content must be high quality or it will be a turn-off for your audience. Brightcove, in one of their studies, reminds us that poor quality video will actually give people a negative perception of your brand.

Need help with your content creation? At White Knight we offer both Video Crisps and our total content solution: Content and Crisps. To find out more about our programs, schedule a time for a discovery session.