How well do you know your customers, really? Do they tell you one thing while they’re thinking something else entirely? Are they reacting to the offerings that you’re bringing to the table and neglecting to tell you what they really want? Do they even know what they want?
These are questions that many of us forget or neglect to ask when it comes to our customers. Taking the time to not just get to know those customers but to understand their problems and issues with “out of the box” thinking is what sets you apart from every other salesperson who comes calling.
Read between the lines, ask the tough questions and consider how you could tweak your approach or your offerings to make their life just a little bit easier. When you do this not only are you deepening that relationship with the client but you’re also going to be providing a service that is ultimately more valuable, leaving you in a position as a trusted and strategic partner, moving forward.
So instead of listening to only what is said the next time you meet with your client, tune into your intuition and listen to what it’s saying about what is really going on. And ask the tough questions…
WHY does that matter to you?
HOW do you want to be perceived by your customers? WHY?
WHAT is it that really “lights you up” about your business? WHICH parts are you most passionate about and most drawn to?
Once you start connecting with your customers and clients on this new authentic level that is when everything starts to change. At the end of the day you can never go wrong by committing to become more real.